Ethique

Bringing zero waste beauty to the world

Founder, Brianne West, started a revolution in 2012 when she began making natural beauty bars as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.

Based in New Zealand, Ethique™ (which is French for ethical) is now an award-winning international beauty brand taking the world by storm. All products are plastic-free, plant-based and cruelty-free. They advocate #giveupthebottle and back it up with high-quality products from shampoo, conditioner, body wash, face cleanser, deodorant, lip balm and more, making it easy peasy to switch to a kinder alternative.